Internal Sales Promotion and the Role of Staff in Sales Maximisation Free Essay Example, 1500 words

For Nutter s Restaurant, event marketing is common for advertising promotions and other events held out of the firm s initiative. Event marketing works well in capturing the attention of new customers and promoting the loyal customers. In addition, social media marketing would be a viable form of advertisement especially since it is possible to remain attuned to the trending and latest marketing hence remaining on-target with the hospitality sector. Social media marketing is viable for Nutter s Restaurant, especially when combined with the cooking expertise by Andrew Nutter. The restaurant will make use of customer feedback to innovate food cuisines corresponding to those needs (Nutters Restaurant, 2014). When using external merchandising in the hospitality industry, the techniques utilized could be free samples, demonstrations, pricing, special offers, point-of-sales methods, and shelf talkers. In this regard, the hospitality industry has to focus on the right quantities, at the ri ght time, place and price, and the right merchandise. As a result, the customer becomes more knowledgeable about their products and always tends to purchase about what they want and already understand which results to improved business operations thereby resulting to increased revenues and margins (IBM, 2011, pp. We will write a custom essay sample on Internal Sales Promotion and the Role of Staff in Sales Maximisation or any topic specifically for you Only $17.96 $11.86/page