Occupational Health and Safety Essay Example | Topics and Well Written Essays - 2500 words

Occupational Health and Safety - Essay Example 1) Falls and Trips: Falls and trips could occur while working on ladders, scaffolding, roofs, mobile elevating work platforms, or any other form of working at heights. 23 worker deaths in construction resulted from falls from heights in 2006-2007. Use of fall protection equipment such as work restraint systems, work positioning systems, rope access systems, or fall arrest systems can minimize falls and trips. 2) Workplace Transport Accidents: Accidents involving workplace vehicles cause fatalities every year. Accidents could include being struck by a moving vehicle, falling from a vehicle, materials falling from a vehicle, collapse/overturn of a vehicle, or hit against a vehicle. There were 66 workplace transport fatalities in 2006-2007. Planning, training, awareness, and appropriate use of vehicles can reduce accidents. 1) Asbestos: Inhaling asbestos fibres can cause mesothelioma, lung cancer, asbestosis, and/or pleural thickening. 1000 people who worked in building or maintenance die every year from lung cancer. Training and personal protective equipment is required for working with asbestos containing material. 2) Noise: Exposure to high levels of noise (over 85dBA) for over long periods of time can cause noise induced hearing loss. Use of hearing protective devices is necessary to keep noise exposure to acceptable levels. Exposure to noise can also be reduced by use of engineering or administrative controls. 3) Musculoskeletal Disorders (MSDs): Repetitive manual handling of heavy weights create excessive stress and strain on the body, and may lead to musculoskeletal disorders. Manual Handling Operations Regulations 1992 have been developed to reduce MSDs in construction work. Health and Safety Executive. (2008). Work-related injuries and ill health in construction - Summary. Retrieved March 2, 2009, from Health and Safety Executive Web site:

Ideology of the films Essay Example for Free

Ideology of the films Essay I. Introduction Feature films such as Star Wars and The Terminator last just a couple of hours, but they take months or even years to make. Huge teams of people are involved in preparing for the action, and then capturing it on camera. Then, when the acting has finished, more hard work begins on turning the action into a film fit for cinema and TV screens. This paper studies (1) who were the first film-makers; (2) know the development of cinema worldwide; (3) be aware of the different types of modern film and; (4) figure out the film-making at present. II. Background A. The first film-makers The first people to invent equipment for making films were the Americans W. K. L. Dickson and Thomas Edison, in the early 1890s. Their apparatus consisted of a camera called the Kinetograph and a viewing box called the Kinetoscope. Only one person at a time could look into the viewing box to watch the film, which was in black and white, had no sound and lasted just a few seconds. Two French brothers called Auguste and Louis Lumiere first devised a way of projecting film images onto a large screen for an audience. The Lumiere brothers called their apparatus the Cinematographe. They carried out their first demonstration in a Paris cafe in December 1895. People were stunned to see the large, moving pictures. Other inventors immediately began creating new types of projectors and experimenting with making their own films. ? Early film-making ideas Film cameras do not record movement. The moving pictures we see on screen are actually still photographs, taken so quickly one after the other that they seem to merge. Each still photograph is called a frame. Most film cameras today take 24 frames every second, on a big reel of film that is wound steadily through the camera. The first film cameras, though, could take only 16 frames every second. The length of the film on the reel was 20 or 25 metres, which gave just about one minute of screen time. So the first films usually showed just one, short scene. For example, L’Arroseur Arrose (A Trick on the Gardener) by the Lumiere brothers, made in 1895. The first film with more than one scene was probably Come Along Do! , produced by the Robert Paul company in Britain in 1898. The company joined a scene outside an art gallery with a scene inside. A film-maker called George Melies began to produce multi-scene films, such as Cinderella (1899). Melies also experimented with interesting ways to join the scenes together. He often used equipment, such as slides and magic lanterns, to create special effects. At the turn of the century, two British film-makers working separately in Brighton came up with creative ideas for shooting the scenes themselves. George Albert Smith invented a technique for filming a scene from different camera positions. In The Little Doctors (1901), a scene showing somebody feeding medicine to a kitten is shown first from a distance, then in close-up, then from a distance again. James Williamson had a different idea—to shoot a piece of action across several scenes, instead of just one. In Stop Thief! (1901), the lead character runs out of one scene, then the film cuts to a new scene elsewhere and the lead character runs into the scene, continuing the story. An American film-maker called Edwin S. Porter used ideas like these especially effectively in a 1903 film called The Great Train Robbery. III. Discussion A. The Development of Cinema Worldwide In the early days of film-making there were no cinemas. Film-makers used specialist sales organizations to sell their films to entertainment organizers, who projected them as part of variety shows in tent theatres. From 1905 to 1908 in the United States, thousands of theatres (known as nickelodeons) were set up especially for film. Permanent film theatres were also established across Europe, and film-making became a booming business. From 1908 a leading centre for American film-making developed in an area of southern California called Hollywood. Established British and French film companies were joined by flourishing film industries all over the world. An Italian film company produced the first large-scale film in 1912. It was called Quo Vadis? , and used massive film sets and more than 5,000 actors. Film-going became so popular that from 1914 many lavish cinemas called picture palaces were created. They could seat thousands of people at a time. Film-companies began to make films that lasted for several reels instead of just one. Picture palace audiences had to wait in the middle of a film while the projectionist changed reels. Films in those days were silent, so picture palaces usually had a pianist or organist who played music to accompany the action. Film-makers also included short written sentences in the film to add to the story or explain what the actors were saying. One of the most famous silent film stars was the British actor Charlie Chaplin (1889-1977), who created the loveable character of the â€Å"little tramp† who had a funny walk. Many film companies experimented with animated drawings and models, as well as human actors. European film companies introduced the idea of making information films about events in the news, as well as films for entertainment. ? Color and Sound From the early 1900s, inventors had worked on films with colour and sound. The first breakthrough with colour came in 1908 in London, when G. A. Smith demonstrated a colour film process called Kinemacolour. However, Kinemacolour shades were based on just two colours, so films continued to be made in black and white. The first colour films to be created successfully from two colours were Toll of the Sea and The Black Pirate, shown to the public in 1922. In 1926 the American film company Warner Brothers delighted audiences with a series of short films that had sound to match the pictures. As the sound was recorded on a separate disc, the words did not always match the mouth movements of the actors. Warner Brothers’ The Jazz Singer was the first full-length talkie, in 1927. The film company Fox soon developed a more effective technique for recording the sound onto the film itself. During the 1930s, Hollywood film companies made the most of the new sound technology by making musicals with singing and dancing stars such as Shirley Temple, and Fred Astaire and Ginger Rogers. Gangster talkies and romantic comedies were popular in the United States and Britain, although at this time the Japanese film industry was the largest producer of films in the world. In 1934, the Bombay Talkies studio was formed in India, founding one of the biggest film industries in the world. While film companies had been busy creating talkies, they had also been working on perfecting colour in films. Finally a process was developed that used three colors to create different shades, rather than just two. In 1935, the first three-strip Technicolor film was produced, Becky Sharp. From then on, moving pictures not only sounded real, they looked real too. B. Different Types of Modern Films Since the early days, many different types, or genres, of feature film have been made. These include westerns (such as The Magnificent Seven), thrillers (The Fugitive), comedies (Home Alone), action adventures (Indiana Jones), supernatural horror (Dracula), war epics (The Great Escape), romantic comedies (When Harry Met Sally). Crime and gangster films (The Godfather), films with animation (Who Framed Roger Rabbit? ), spy adventures (Mission Impossible), kung-fu extravaganzas (Enter the Dragon), science-fiction (E.T. —The Extraterrestrial) and modern musicals (Grease and Moulin Rouge). Sometimes films combine two or more genres. Some films are produced with three-dimensional technology, so that if you wear special glasses, the images on-screen appear to have more depth, just like in real life. Other films are made for IMAX cinemas. These special cinemas have giant-sized screens with sophisticated sound systems to make you feel as if you are right in the middle of the action. IV. Conclusion A. Film-making today Film-making requires different specialist staff and technical processes, depending on what the film is about. All films go through three broad stages before they are ready for an audience. During the pre-production stage all the preparations are made for filming. The producer chooses the story, raises money and employs the people who will work on the film. The scriptwriter writes the words, creating an exciting plot and interesting characters. The director decides on the overall style of the film and chooses the leading actors. The art director is in charge of designers for the film sets, costumes and makeup, and choosing locations outside the studio. Technical directors are in charge of crews who build huge film sets and arrange lighting, sound and special effects. The production manager controls the budget and makes practical arrangements for filming. During the production stage filming takes place. Stories are not usually filmed in the right order. The actors and crew film all the scenes that take place in one location before moving on to another. The director guides the creative elements of the film, from giving opinions on the story, to instructing the actors, to choosing camera angles. The director is helped by people in different departments. For instance, a continuity person makes sure that all the details are correct in scenes that are shot out of sequence (such as the actors’ clothes and length of their hair). That way, when the filmed scenes are put into the right order later, they will run together smoothly. The post-production stage happens when all the action has been filmed. An editor cuts sequences of action and joins them together, adding the sound. When the director and producer are happy with it, the finished film is then ready for distribution companies to sell to cinemas or TV companies.

Computers Should Not be Teachers :: Teaching Education

Computers Should Not be Teachers Imagine being a one-year-old, sitting in front of a computer on your parent’s lap. The computer, in its lovely electronic voice, says â€Å"D† is for dog. Flashy screens and unfamiliar voices are not going to register as anything more then entertainment for a young child. Is it really necessary to be on a computer at that young of an age learning the information that parents should be teaching? Try to think ahead a decade latter to a college algebra course. The only resources are a computer and a poorly designed math program on compact disc. Confusion arises, you do not understand how to do functions and the computer’s method is just not working. All that is wanted is a straight answer from a real teacher, and the computer cannot possibly offer that. For both the child and the college student hands on learning taught by a human would be more affective. Parents and teachers need to take full responsibility for teaching in all levels of education. Many teachers an d parents in today’s technologically advancing society are changing to a more computerized way of teaching that is less effective and can harm the way students learn. Parents are being told, through the media, that they have a responsibility to begin preparing their children for a future of computers and technology which will advance them onto top schools and high paying jobs. Parent’s fear that without an early start their children will fall behind and never catch up technologically. Parents are accomplishing this by putting their children as young as eight months in front of a computer. Many companies have designed computer programs for children two and under to learn numbers and letters before they can even speak a sentence. Keyboards have even been designed for small hands and that are drool proof. The concept companies are trying to sell is; if parents buy the programs their children will be smarter. Can a developing child really become smarter just by being exposed to a computer at a very early age? In the first few years of development children learn many of the skills that will carry them through the rest of their lives. Some of the most important skills are language and socialization. Children learn to problem solve, find solutions and to be creative at an early age. They also develop and improve motor skills, hand eye coordination, and depth perception, which cannot be taught by any computer.

Abraham and Sarah

Abraham and Sarah The story of Abraham and Sarah is an important one, especially because Abraham is the father (and Sarah the mother) of the Israelite nation. When looked at from a broad point of view, this story of an ancient family and their relationship with God becomes a parable which teaches others to put their trust in God and provides examples of how to live a righteous life in the eyes of this God. When looked at from a narrower point of view, one can examine the motivations and personalities of the individuals this story focuses on.Abraham is born blessed because he is the ancestor of Shem and Sarah shares in this blessing because she is his wife. However, Abraham receives an even greater blessing from God, after the death of his father, when he is promised not only a blessed life, but also a multitude of descendents who will share in his blessing and come to make up God’s chosen people. Though Abraham and Sarah express a deep faith in their God, they show difficultie s in trusting his words, but this lack of trust allows for their relationship with God to be developed through acts by both parties.God intervenes on their behalf, constantly affirming his covenant with Abraham, and Abraham and Sarah consistently act in ways which prove their righteousness and that they are deserving of this great blessing. The development of Abraham and Sarah, through the story of their lives, not only demonstrates the power and emotions of God and the maturation of their relationship with God, but also the maturation of themselves and their faith in God. Abraham is an essential character, not only in the biblical story of his life but, more importantly, in the biblical history of the Israelite nation.However, Abraham was not a flawless person and it is through the choices and actions that he carried out, both right and wrong, that his character can be understood. On one hand, Abraham represents an ideal follower of God, not only is he personally chosen to be bless ed by God but, he also listens obediently and shows a strong concern for the well-being of others. Abraham is initially blessed because he is a descendent of Shem who was blessed by Noah, however, he receives a much greater blessing than the one he was born with at the age of seventy-five.It is at this time that God tells Abraham â€Å"Go from your country, your kindred and your father’s house to the land that I will show you. I will make of you a great nation, and I will bless you and make your name great, so that you will be a blessing. † (Genesis 12. 1-3) Abraham, along with his wife Sarah, his nephew Lot, his slaves, and his possessions, left Haran, where he had settled, and went to the â€Å"land of Canaan. † (Genesis 12. 5) This instance is also the first show of Abraham’s obedience to God.Abraham’s next show of obedience comes after God grants Abraham an even greater blessing. When Abraham is ninety-nine years old, God comes to him with a co venant to make him â€Å"the ancestor of a multitude of nations†¦and kings† and along with this blesses Sarah with the promise of a son and a blessing equal to Abraham’s for her descendents. Because of their blessings, God gives Abram the name Abraham and Sarai the name Sarah and as a sign of his covenant, God asks that Abraham and all the males in his household be circumcised.Abraham â€Å"circumcised the flesh of their foreskins that very day,† once again showing his obedience to God. Abraham’s greatest show of obedience to God comes when God tests Abraham by asking him to sacrifice his only son Isaac as a burnt offering and Abraham sets out to do so the next morning. Abraham, once again, demonstrates exceptional obedience to God, not only proving his character but also his faith, â€Å"for it is Abraham’s actions that gave shape and substantive reality to the God to whom the action was directed.Abraham’s action established his faith as well as the traditions of faith it set in motion. † (Delaney 22) Abraham’s story does more than to present him as thoughtful of God; it also provides examples of Abraham’s thoughtfulness of others. When Abraham hears that his nephew, Lot, has been kidnapped, he quickly set out with three hundred and eighteen trained men to retrieve him. Abraham shows his thoughtfulness of others again when God tells him of his plans to destroy Sodom and Gomorrah, Abraham barters with God in an attempt to save the lives of the people living there.These events and Abraham’s reactions to them show what a considerate person Abraham was which also helps to solidify his worthiness as the ancestor of God’s chosen people. Though Abraham demonstrates an exceptional amount of faith in God, it is not unwavering, however, this occasional lack of faith helps to expand on his character. Twice in his travels, Abraham asks Sarah to pretend to be his sister because he is fearful that he will be killed so that she may be taken as a bride, even though God reminds Abraham that he is safe from harm after the first instance.These events help to remind readers of Abraham’s humanity, he faces normal challenges for someone with his lifestyle including â€Å"the vulnerability of the nomad to the whims of nature on the one hand, and, on the other, his desperate need for the foodstuffs of the settled culture with the implied powerlessness which goes with such dependency. † (White 178-179) When looked at from this perspective, Abraham’s lapses in faith become reasonable, but the choice of the author to include these instances can be explained further.When Adam and Eve ate the fruit of the tree of knowledge of good and evil, they forever changed the thought processes of humankind, and as part of this, â€Å"[Abraham] now lives out of his anticipation of the future. † (White 179) Humans are now aware of evil and Abraham’s fears represe nt this. Through this further examination, it becomes evident why these less proud moments of Abraham’s life are included in his story, because of the way in which these choices help to humanize him and further explain his character.Though Sarah is developed much less than her husband, she is still a pivotal character in both this biblical story and the biblical history of the Israelite nation. Sarah is presented as a strong woman, she shows faith in God and devotion to her duties as a wife and it is through her struggle with motherhood that her character is most developed. Though Sarah is not born blessed, she comes to share in Abraham’s blessing by God for themselves and their descendants, however, the events of Sarah’s life presented in the Bible make her life seem like much more of a struggle than Abraham’s.Twice she risks her well being for the sake of her husband’s fears, even though she is pregnant the second time and it is very possible tha t first time she did not get away without a sexual encounter with the Pharaoh. Her feelings on theses events are not presented, though one can only imagine her own fears in being given, so willingly, as an object for other men. It is important to remember that the connotations of Sarah’s treatment were not what they are today, but it seems that Sarah’s protection from God was not as whole as Abraham’s.The major issue in the development of Sarah’s character is her inability to conceive a child and the struggles she faces because of this. Sarah’s initial solution to her dilemma is to give her slave Hagar to her husband so that she may provide him with children in an indirect manner. This decision causes many problems later in the story but it is important to note the reasoning behind Sarah’s choice, â€Å"legal contracts unearthed at Nuzu make it evident that a childless wife was actually obliged to do what Sarah did, unless she preferred to see her husband choose another wife for himself.She was unlikely to prefer this-it was a far less evil if the supplementary wife would be someone over whom she had some control, that she might keep her superior position in the household. † (Vawter 139) The difficulties Sarah must have faced in making this decision and the added â€Å"slap in the face† that she must have felt from Hagar conceiving after only being with Abraham on one occasion, when she was not able to conceive after ten years is unimaginable for most and demonstrates the true emotional strength that Sarah must have had.Sarah’s challenges affect more than just her, â€Å"Sarah holds Abram responsible for Hagar’s treatment of her, and a rift develops between Sarah and Abram as is evident by the strong language with which she addresses him. Sarah’s first words to her husband are accusatory. She exclaims: ‘May the wrong done to me be upon you. ’† (the word wrong havin g violent connotations) (Jeansonne 20) Though most of Sarah’s life is made difficult by her barrenness, she gets a reprieve from God in her old age.When Sarah is ninety years old, God blesses her with a promise that she will conceive a son and that God will establish a covenant with that child â€Å"as an everlasting covenant for his offspring after him. † (Genesis 17. 19) Both Sarah and Abraham laugh when they hear that Sarah is to conceive at such an old age. This reaction is represented by the name God chooses for their son, Isaac, which translates as â€Å"he laughs. † This laughter is also a good example of how Abraham and Sarah are like every one else, they â€Å"believed the substance of God’s promise but doubted the details. (Vawter 146) Having Isaac is perhaps the greatest accomplishment of Sarah’s life and after giving birth to him, â€Å"Her response is one of joy an personal triumph†¦Her words imply that no one will again be able to deride her for being childless, but they also indicate that she recognizes the incredible reality she has conceived and given birth. † (Jeansonne 27) The difficulties Sarah has faced throughout her life with her inability to conceive in a time when bearing children was the main purpose of a wife, were finally over, at a time in her life when she had completely given up on any hopes of it.This fulfillment of Sarah’s wishes is only made better by the fact that her son has a blessing from God for a good life and important descendants. When Sarah gave birth to Isaac she became not just a mother to him, but also a mother to the nation of God’s chosen people. With the birth of Isaac, Sarah gains another thing that is important to her; she regains her power in her household. With this power, Sarah chooses to make Hagar and Ishmael leave, â€Å"Cast out this slave woman with her son; for the son of this slave woman shall not inherit along with my son Isaac. † (Genesis 21. 0) Sarah is not mentioned again after this until her death at age one hundred twenty-seven, However, â€Å"although Sarah will no longer figure in Abraham’s life, her death prompts him to procure an important title to the land†¦Although all of the land of Canaan was promised to Abraham by God, this is the first instance in Genesis where Abraham has legal possession of a portion of it. Sarah’s death plays a genuine part in Abraham’s procurement of this portion of the covenantal promise. † (Jeansonne 29) Abraham and Sarah are the father and mother of God’s chosen people, a title that can be held by only two people in the history of mankind.Their story serves as an example and a reference to God’s followers and their descendants. Though Abraham and Sarah are presented as having lived a righteous life in the eyes of their God, they are, by no means, presented as flawless and it is through further examination of their flaws that they can be understood more completely. Abraham and Sarah were not divine and perfect beings, they were two human beings that faced many difficulties, had many fears, and struggled to find happiness.The sense of normalcy about Abraham and Sarah does more than just allow for an expansion of their character; it provides a realistic example to other followers of this God. This story shows that a blessing by God does not mean a life without difficulty and that God is watching out for his followers, even when it may not seem that way. The story of Abraham shows others to put their faith in God, and he will provide, and no matter how precarious the situation seems, God is watching over those whom he has promised to look out for.The story of Sarah shows others that â€Å"good things come to those who wait,† and to never give up on God, no matter how things may seem, God can always execute his plans. Their story represents the beginnings of the Israelite nation and is a history for those who believe in it, but it transcends the historical as a parable for others who wish to follow the example that Abraham and Sarah have provided so that they may live a righteous life in the eyes of their God. Bibliography 1. Delaney, Carol. Abraham on Trial. Princeton, NJ: Princeton University Press, 1998.This book addresses the instance of Abraham’s near sacrifice of Isaac by examining a case where a man sacrificed his child â€Å"because God told him to† and further exploring the implications of Abraham’s actions. 2. Jeansonne, Sharon. The Women of Genesis: From Sarah to Potiphar's Wife. Minneapolis, MN: Augsburg Fortress, 1990. This book explores the stories of the women in the Bible and looks at their difficulties, their subjugation, their triumphs, and the effect they had on the stories they are featured in. 3. The New Oxford Annotated Bible. Ed.. Michael D. Coogan. New York: Oxford University Press, 2007.The annotations found in this Bible help to ex pand upon the stories within it, explaining important facts lost in translation and details that may not be directly evident. 4. Vawter, Bruce. A Path Through Genesis. 7. New York: Sheed & Ward, Inc. , 1967. This book looks at Genesis with great detail, explaining characters, events, and language with historical facts and theological insights. 5. White, Hugh. Narration and Discourse in the Book of Genesis. New York: Cambridge University Press, 1991. This book examines the dialogue found in Genesis in great detail, explaining the connotations and meanings of language used.

Kwality Walls vs Dinshaw

MANAGEMENT THESIS ON â€Å"FACTORS INFLUENCING TO PURCHASE KWALITY WALLS ICE CREAM OVER DINSHAW`S IRRESPECTIVE OF DEMOGRAPHIC PROFILE IN THE ROURKELA† By (PRANAB MISHRA) E-No. 0801215708 (INC Rourkela) T ABLE OF CONTENTS 1. Acknowledgements. 2. Introduction a. Objectives. b. Limitations. 3. Research Methodology. 4. Findings. 5. Conclusions. 6. Appendices. 7. References. ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and this work is not different. I am thankful to my faculty Supervisor Mr. C. P. Giri for supporting me and guiding me throughout the project. This report would not have been possible without her help.I am equally thankful to the Principal, INC Rourkela, Mr. D. P. Das for encouraging me and inspiring me to do my project with full dedication. PRANAB MISHRA INTRODUCTION HISTORY OF ICE CREAM Ice Cream is the most famous delicacy all over the world. People of all ages love ice cream and frequently enjoy it. Here are some amazing facts about ice cream: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Nero (37-68 A. D. ), The Roman Emperor, is said to have eaten a sort of water-ice. The Chinese claim that they have been making and consuming Ice Cream since ages. Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream recipes back with him to Venice.These were then introduced to the French by Italian chefs retinue of Catherine de? Medici when she married Henri II of France. Royal Ice Cellars were built in Mesopotamia in around 2000 B. C. These were used to cool wines and foods During the late 1600s, The French King Louis XIV was known to have feasts with colored water-ice and liqueurs. Nicholas Lemery’s Recueil de curiositez rares et nouvelles de plus admirables effets de la nature, published in 1674, contained the first recipe for flavored ices. The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson. During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights. The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due its texture and lightness. During the St. Louis World’s Fair in 1904, cones were used for the first time to serve Ice Cream. A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture. Toda y, it is popularly known as the ‘Softy’ ice cream. †¢ In the 1980s, the older, thicker ice creams made a comeback and were referred to as ‘Premium’ Ice Creams. Basically the ice-cream business comes under FMCG sector.In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18. 1 bn. Ice-Cream segment of FMCG:Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs. 20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India.Now a day, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India. As the demand of Ice-cream is increasing in India but the market of Ice-cream is not as much as it’s share in US and some other foreign countries. According to the survey of Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0. 2 which is US $49 in USA and US $33 in Germany. We can see it in the following table:TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM (IN US $):-As given in the above table, the per capita consumption of Ice-cream in India is only US $0. 2 which is much smaller than the same in USA, but the main thing is the increasing opportunities for Ice-cream trade. MAJOR FACTORS:1. The broad market of semi urban market. 2. Least no. of competition. 3. Increase in consumption level of people. 4. Favorable climate for ice-cream in India. 5. GDP growth and growth in per capita income. We can get all the datas regarding the per capita incoma of India from the following table:TABLE 2:- PER CAP ITA INCOME OF INDIA SINCE 2000 As given in the table, the GDP of India is increasing in the last 5 years.It has brought a remarkable change in the spending habits of consumers; it has moved the consumer’s preferences from economic to premium products. In those days, people unhasitantly wants to spend money on good and quality products. It has been a gain for food and beverage industry. As the result the ice cream industry is also improving and it develops at an increasing rate. THE THREE STAGES IN CONSUMPTION PROCESS OF ICECREAM Pre-purchase:- Brand image, Health issues, suitability Brand image of the ice cream – The consumer considers the kind of image the brand that he is going to purchase depicts.It has to suit certain status symbol, quality and any other personal brand requirements that the consumer may have. It is important that the brand maintains good will, satisfactory to the consumer Health Issue to ice creams relating-The modern consumer is highly health cons cious and is becoming aware of the rising health issues and its impacts. It is important that the brand satisfies this need of the consumers and ensures health related gains rather than loss. About which we will be discussing further in this report. Suitability – The product should suit the taste, flavor and ingredients that is in line with the consumer needs and wants.Purchase:-Price, Environment, Service Price of ice cream -Price should be affordable and the product should provide money’s worth in terms of quality, quantity and consumer satisfaction. as kids also form a main segment of our section a proper care should be given as far as pricing is concerned. Environment-The environment should be such that the consumer wants to stay there and spent some quality and quantity time. Service- The service should be fast so that the customer waiting time should be less and leads to their satisfaction and results in formation of good brand image. Post-purchase:- Quality, Sat isfaction, Store experienceQuality of ice cream – the quality of the ice cream delivered certainly plays a vital role in determining whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product. Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering various factors as mentioned above and then finally arriving at a conclusion saying whether he is satisfied or not from the product.OBJECTIVES †¢ Explore the mindset of the consumer towards ice-cream. †¢ Understanding the buying behavior and thinking about Kwality Walls and Dinshaw`s ice cream. †¢ Find out the preference of the consumer regarding the two brands. †¢ Investigate the purchase of Kwality Walls over Dinshaw`s ice cream irrespective of demographic structure in Rourkela city. †¢ Have comparative study of value of products of both the brands. †¢ Determine the customer awareness regarding both the brands. LIMITATIONS †¢ Since ice-cream being an entertainment retailers are not able to highlight the exact attributes. Convenience sampling used here has its own limitations. †¢ There have been some inaccuracies due to non – cooperative and rude behavior of the respondents. †¢ Due to unavailability of accurate secondary data, my reliance was made on the primary data. †¢ When I interviewed children and teenagers, sometimes they use to give answers under the influence of their parents or elders. †¢ Dinshaw`s ice cream has no homepage. †¢ Few outlets for Kwality Wall`s ice cream. RESEARCH METHOD SAMPLING METHOD Convenience sampling was used by the researcher because it is easy and cheap to collect data.Moreover the population size was very large to cover so it was best to use convenience sampling. DATA COLLECTION Both Primary as well as Secondary Research Method has been included for preparing this final report. PRIMARY SOURCE †¢ Observation †¢ Personal Interviews OBSERVATIONS – It is the methods of nothing and recording information without asking specific question from the respondents. The advantage of this method is that it is highly effective to provide information asked for. PERSONAL INTERVIEWS – In this method I asks the question from the performa in the order questions are listed and record the replies.SECONDARY SOURCE †¢ Google search engine. †¢ Other web links. COMPANY PROFILE KWALITY ICE CREAM Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing industry and in 1956 became the first company in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry exploded in India, in 1995 Kwality Group joined hands with Hindustan Lever Limited and then there was no looking back. The In dian consumer market was introduced to â€Å"KWALITY WALLS† – the result of a collaboration between global brand Walls and the leading Indian ice-cream brand Kwality.Though the two giants eventually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand – it is the ice-cream associated with the Indian summer; it’s the first choice in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food value. PRODUCT PROFILE Type Selection Tiramisu Nochiola Caramel Crunch Cookies n Cream Fruit n Nut Mocha Brownie Fudge Paddle Pop Black Grape Jelly Candy Cake XplosionChoco Berry Nova Choco Vanilla Feast Chocobar, Chocolate, Almond Fudge, Fruit n Nut, Moo Stick Sandwich Multi Cornetto Snackers Filrty Strawberry Choco Fudge Butte r Scotch Italian Gelato DINSHAW’S ICE CREAM INCEPTION Early 1930s: Two enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy business in Gittikhadan, on the outskirts of Nagpur. Their obsession with quality and transparent business practices, brought prosperity and confidence to the young businessmen. When opportunity knocked in the form of an Englishman who suggested that they try manufacturing ice cream, the idea was readily translated into reality. DINSHAW’S ICE CREAM† was born in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL GROWTH An alien concept, ice cream eating was considered a luxury, which could only be indulged in, on very special days during the sweltering heat of Nagpur’s grueling summer. The conviction of their ultimate success, and the vision of these young entrepreneurs, far outweighed the difficulties of running a purely seasonal business with its vagaries of demand . By mid forties, Nagpurâ₠¬â„¢s gentry had extended ice cream eating into the winter and the name DINSHAW’S had become synonymous with the ice cream in Nagpur.THE SECOND GENERATION GROWTH: SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august fathers. Burning with the same zeal to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out for wider horizons in 1981. With an investment of just Rs. 5 Lakhs, a small factory came up to replace the cattle pounds. The dairy business gracefully gave way to its prospering offspring, the ice-cream business. The magic of† â€Å"DINSHAW’S goodwill spawned a net work of enthusiastic dealer-franchises all over central India, where DINSHAW’S enjoy near monopoly even today.Success breeds Success. The sound business principles of the founders, which gave them their initial success, became the foundation of DINSHAW’S business edifice. Quality consciousness went beyond the quality of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAW’S was known in central India as not only the company, which made the best ice creams, but also the company that built best relations. Persistent efforts from prospective distributors and dealers of other areas and greater demand for varieties from existing areas forced DINSHAW’S to expand its manufacturing capacities.Imported continuous freezers expand plants and storage facilities wide with market demand. By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand than by design. Consumer appreciation for its products and for its credo of â€Å"VALUE FOR MONEY† forced continuous expansion and modernization of manufacturing capacities which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing difficulty in getting regular supplies of good quality to need its ever-increasing needs.The obstacles were turned into an opportunity to diversify into Diary business. The firm had turned full circle by coming back to its parent business of Diary which today has a capacity to process and pouch 1lac liters of Milk per day. The citizens of Nagpur who were dependent only on milk supplied by Government Milk Scheme and local vendors welcomed the supply of standardized quality milk and DINSHAW’S became the first branded milk to be sold in Nagpur. Being a responsible corporate citizen and being aware of the needs of protecting its environment, DINSHAW’S have invested more than Rs. 0 lakhs in an Effluent Treatment Plant, which is a model for any industry of its size. As in all other areas, Dinshaw’s foray in Bombay has been on a low key. DINSHAW’S have been able to grow in the face of competition from national and multinational giants of the industry because of the inherent strength of its products, policies and people. PRODUCT PROFILE Type Cups Fundae Strawberry Vanilla Big Cups Kesar pista Choco chips Kaju Kismis Butter Scotch Mango Pista Strawberry Vanilla Bars Ice Lolies Heart Beat Tripple Treat Champ Choco bar Choco bar Kulfi Take Home PacksFamily Tubs Anjir Badam Mocha Almond Banana Split Kesar Kamaal King Alphanso Fruit Overload Choco Chips Butter Scotch Pineapple Supreme Smart Packs Smart Raspberry Smart Mango Tago Family Packs Vanilla Strawberry Pista Party Packs Kesar Pista Butter Scotch 3 in 1 Strawberry Vanilla Log Lamour Club Pack Novelties Sundaes Maha Sundae Butter Scotch Mocha Almond Fruity Fundae Novelties Cassatta Flora Kulfi Yorker Cones Carnival Butter Scotch Choco chips Orange city Badam Roasted ANALYSING AND INTERPRETETION Credit period Company Kwality Walls Dinshaw’s †¢ Days 5-6 days 7 daysThe credit period given by Dinshaw`s is 7 days as compared to Kwality Walls which is providing credit period of 5-6 days. Complain Company Kwality Walls Di nshaw’s Major complaint Delivery time is high Poor service during peak season Rating ** ** Rating levels **** 100% satisfied *** More than 80% ** More than 60 % * Below 60% †¢ It was observed that the dealers are complaining. †¢ 4 star systems is used to find the satisfaction level. Margin structure Brand`s Name Kwality Walls Dinshaws Margin to Distributor 8% 10% †¢ Margin to Retailer 22% 25. 50% Dinshaws is giving more margin than Kwality Walls. Market share (Product wise)Product Strawberry Chocolate Mango Vanilla Others †¢ Percentage 30% 18% 18% 14% 20% Even after the entry so many differentiated product ranges Strawberry is still ruling the market. Importance of Attributes Attributes Taste Price Company Image Advertisement †¢ Conscious 39% 44% 6. 5% 10% It is observed that the people in Rourkela city are more conscious about Price than Taste. These are the four factors which affects the buyers’ decision process. CS ON UMP IO O IC -C E T N F E R AM TEE NAGE R CHILD ADULT OLDPE ON RS Data 41% regarding different consumer’s choice 23% 21% 15% TE ENAG R E CHILD ADULT OLDPERSONThe above graph is showing the demand of ice-cream among the different age level of consumers. As per above data chart, the consumption of ice-cream is more among the teenagers. Due to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of total consumption of ice-cream is done by teenagers. Children are second most demandable consumer for ice-cream. In the other sense we can say that the children are the way to turn a person’s mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-cream is done by children.From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons etc. the 21% of total consumption of ice-cream is made by adult persons. There are some flavors of ice-crea m like strawberry, chocolate etc are most preferred by old peoples. 15% of total consumption is done by old persons. Quality COMPARE QUALITY OF BOTH ICE-CREAM COMPANY PRODUCT AWARENESS All people are known about dinshaws ice-cream. Market Share (Kwality walls vs. Dinshaws) The following table shows the market share of each company in Nasik ice-cream market. CompanyKwality Walls Percentage 9% Dinshaws 23% Dinshaws ice-cream share is 23% in Rourkela ice cream market. dinshaws ice-cream has also exclusive parlors. LITERATURE REVIEW Today Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy and above all they need Quality According to the report of Sumit Kukreja, a management trainee from Amity University, food and beverages are the one of the largest growing trade in FMCG sector and ice-cream is the pathfinder of this trade.The continues grow in the demand of i ce-cream in India is showing the great opportunity in future. Motilal Oshwal, a marketing research company has been reported that the growth rate of icecream in India is steady but it increasing in the future. Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of pack-aged goods' labels containing nutritional, information compared to two years ago which was only 59 per cent. India is the largest milk producer in the world, yet only around 15 per cent of the milk is processed. The organized liquid milk business is in its infancy and also has large long-term growth potential.Even investment opportunities exist in value-added products like desserts, puddings etc. According to CMIE Data, Aggregate sale of this industry is expected to increase by 19. 2 per cent during the December 2009 quarter. FINDINGS 1. The basic reason of buying that brand most of the answers were quality, availability, packaging and the decor of the store. 2. Consumers preferring DINSHAW`S and KWA LITY WALLS were a bit price conscious though but they agreed that they do look for more quality and taste. 3. The advertisements and offers do influence consumers purchase behavior regarding ice cream. 4.The basic needs that consumers want to fulfill through an ice cream are taste and quality. And that without providing taste it is not possible to sell a product like ice cream. 5. Any ice cream brand in the town should have innovative packaging, more flavors, availability, natural elements etc. to cater to their unfulfilled needs. 6. There is lack of Sales Promotional Activities i. e. free tattoo, extra weight, toys, quiz contest etc. 7. Some of retailers places both brands according to consciousness and demand of customer 8. Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is better than Kwality walls ice cream. 10. Dinshaws ice-cream has different variety of ice-cream. They have provide d many packs such as select & premium. These two have provided the customer to choose a pack of his choice. CONCLUSIONS 1) The response regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream; research shows that an average Indian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign. ) Taste and price are the two main attributes that people feel important for the purchase of ice-cream. 4) During survey it was found that Kwality Walls has less visibility, which has capability to retain image in consumers mind. So it is very necessary to increase it. 5) Rourkela has lots of nearby places for picnic, which remains overcrowded on weekends, so more mobile vans should be added to increase the sales. 6) Some of the innovative ideas should be made for the high selling retailers. Such as forming the club and giving them special packages which will encourage the dealers. ) To attrac t youths, sponsorship programs needs to be taken. 8) The rates of all the companies are generally equal. But special item of ice-cream’s rates are different. Such as party packs, family packs, novelty & other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, Small Cups & Large Cups. 9) Finally I would like to conclude that as far as Rourkela city is concerned people purchase more of Dinshaws ice cream instead of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much importance does price play in your choice of brand of ice cream? 4. To what extent do the advertisements and offers influence your purchase? 5. What is the only thing that an ice cream must have according to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU KEEP THE ICE-CREAM? A) YES__ B) NO_ _ 2. WHICH IS YOUR LARGEST SELLING ICE-CREAM BRAND? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?A) PREMIUM __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR? A) STRONGLY SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) LOWER SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? ATTRIBUTE POOR AVERAGE GOOD EXCELLENT PRICE SWEETNESS PACKAGING SCHEMES AVAILABILITY 6. SUGGESSIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. REFERENCES http://www. kwalitywalls. in/hoic. htm http://www. kwalitywalls. in/freezer. htm http://www. hul. co. in/brands/kwality_walls. asp http://www. scribed. com http://www. google. com

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The Freelance Writing Course Closes Tonight

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Read an article about a remedial action that Sony's management team has taken following the PlayStation data breach and write - Essay Example The CIOs in many companies have to circumvent multiple layers of management to pass on information to the CEOs. Actually the companies can well use their CIOs for generating new product ideas and for grading the customer information, so as to decide which information needs to be deleted or saved for long term use. It was only in retrospect that Sony decided to create the post of Chief Information Security Officer. The truth is that many companies dependent on information for business, like the finance industry do unexceptionally always had the post of a CISO. This laxity on the part of Sony cost the company millions in terms of business and information. However, Sony is still continuing with its obsolete organizational framework, thereby depriving the CIO a ready and easy access to the CEO. In the contemporary economies information is not only the actual product, but it is a product that can be accessed, retrieved and transferred within a matter of seconds.

Proposal for development of home automation industry Research

For development of home automation industry - Research Proposal Example The customers will react positively by purchasing given products. The system designed by the firm should ensure security within given parameters is enhanced and at the same time reduced cost incurred while providing security to given homestead. The management should focus in providing products that will enhance security and simplify then manner in which individuals interact with their environments. This should keep in mind the firm’s ultimate goal of maximizing profits while ensuring customer satisfaction. There are social considerations while offering a given service and the firm should consider integrating social concepts to their profit maximizing goals. The project should be rolled immediately to avoid new entries into the market that would jeopardize the viability of the product. The market changes thus the firm should utilize the available opportunities within the market to attain their objectives. The long term goals would realized once the firm overcomes the first stages of the project. The acceleration of home automation would depend on the nature in which firms present their product to the market. The proposal would indicate the means the firm would use to ensure satisfaction. Affordability and simplicity of home-automated devices has made it possible for many homes to adapt the system in their day-to-day application. There is the connection between device usage and its immediate environment. Designers have managed to integrate various applications to portable devices such as the Smartphone and tables. There is need to integrate various technological appliances in order to simplify life. Concern of potential users will be whether the systems could affect negatively on their way of life. Most devices concentrate on the simplicity and compatibility of a given device but ignore the actual purpose of any automated device. The major concern of automated devices is the cost that is associated with its usage and installation. Users

Movie Reflection (Gran Torino) Review Example | Topics and Well Written Essays - 500 words

Reflection (Gran Torino) - Movie Review Example Walt finds it so challenging to culturally interact with his ‘middle class white folks’ Asian neighbourhood friends. This article, therefore, aims at providing a review about the film’s diversity issues, and relates these issues to the modern contemporary society. Single motherhood is one of the social diversity issues presented in the film, which is unswervingly inclined to the modern society’s moral concerns. Hmong family lives next to Walt’s house. This family is composed of a grandmother, single mother and her two teenagers Thao (Bee Vang) and Sue (Ahney her) (Ebert, 2010). This is an example of the most present day’s family components. This is because single parenthood currently results from divorce cases, death of one spouse or in extreme cases of polyandry. Single motherhood just as reflected in the movie, is among the socially related diversity issues in the present day. Single parenthood in this movie has lowered the self-esteem of Hmong family members and Thao, though seems to be intelligent is shy. Anomie is also reflected in this film. This society is normless, and gang of thieves are all over. These gangs recruit people forcefully, and Thao becomes a victim of this anomie. The present day society is also a no rmless one with many criminal activities undertaken without effectively being punished as per the societal norms requires. Diversity issues can create anarchy or normlessness in the society. This is because every society aims at becoming a utopian societal system. The emerging diversity issues such as gang robbery in the present day are a drawback in relation to the norms guiding the society. Gang robbery also uses violence, which can cause death or emotional fears (Ebert, 2010). Single parenthood and divorce cases may result to psychological disorders and isolations by individuals. Most of the diversity issues in the present day pulls away an individuals’ personal experiences, their

Political success depended upon military success Essay Example for Free

Political success depended upon military success Essay Political success depended upon military success. To what extent do the sources support the view of the ways in which politicians achieved success in Rome? Success in the battlefield and the support of the army -that is if exploited correctly- could be the catalyst for one to climb the ladder and acquire a prominent political career. Military success at Rome was important but not a guarantee for political success, nevertheless the two were not entirely independent from each other but interlinked. Rome had managed to expand by employing his strong army and successful generals; however numerous forces were constantly required as Rome was involved in long and continuous wars in order to maintain its domination, making military distinction a contributing factor for political advancement, however there were alternative ways to be considered or better, be combined in order to achieve political influence. The various roman sources, their reliability controversial and under scrutiny, each provide different prospective. Two of our main sources are Plutarch and Suetonius, both biographers that focused on their protagonists rather than on analysing the political framework and did not live through the events they describe but during roman republic. Plutarch provided a Greek outlook as he didnt really understand the complex nature of Roman politics and machinations and he tended to moralisation. As for Suetonius, being imperial secretary provided him access to numerous sources and anecdotes. He behaves according to modern historians standards by listing his references with his reliability being equivalent to that of his sources. Our first hand accounts include Sallust, Cicero and Caesar, which are considered biased as each of them has his own agenda to promote. Cicero, an optimates supporter, is a famous orator and novus homo, a prolific writer and speaker promoting his interests according to the audience he is addressing. Thus his speeches and letters must be evaluated accordingly, the former as being public knowledge, the latter as expressing his actions on a private, personal level. Sallusts dramatic descriptions are subjective and historically inaccurate, uniquely though contain historical analysis with Thusydidean realism instead of being chronological accounts. He wrote a farewell to politics, a concept he has excessive knowledge due to his active part in Romes political life. He, also, widely supported his friend Caesar since he had saved his political life by revealing the corruption and incompetence of the optimates and the propaganda they used against him. As for the historical account of his own wars that Caesar provided, it justified and glorified his actions. One of the politicians that achieved political success and a triumphant through military means by conquering Italy and then the world was Marius, a novus homo. He achieved to be elected consul 7 consecutive times due to being victorious and important army reforms that strongly appealed to the masses are attributed to him. He was the 1st to use army as political tool by creating a semi-professional, fresh and numerous army. He distributed the spoils of war to the poorer plebs and land to veterans, thus reconciled them with the political status quo and solved the problem of the landless and jobless by giving them the option of enrolling in the army. Through the cohort formation he achieved unit bonding and allegiance and he introduced skilled military training, new weapons and made the army more mobile, thus moulding it as one of the finest armies of ancient times. These brought peoples dedication and loyalty to his name. The army became a strong force, subsequently who had control over it could also control Rome! Marius was gradually overshadowed by Sullas military successes which included the capture of Jugurtha with the risk of his own life, an event that boosted his political career. With his diplomatic skills, he became consul and marched into Rome twice enabling him to be appointed a dictator. His political agenda included the reformation of the system which included the proscription and execution of Marians, the crippling of the power of the tribune and strengthen of the aristocracy and thus the Senate by increasing its members to 600. He maintained his predominance by giving to 10 000 slaves freedom and Roman citizenship, therefore, this class was always ready to safeguard his command. According to Caesar though, he didnt know his political abc as he retired at the peak of his career. Additinally, an extremely charismatic military general, a man of glory (Macer speech) was Pompey who through military success he managed to gain political power without even going through the cursus honorum (the ladder of progress through different magistracies until one became consul later on became conventional law, therefore it became binding for accomplishing a political career). Pompey showed his brilliance by raising an army when only 23 to support Sulla and put down Lepidus and Sertorius revolts, significantly acquiring the title Magnus. He was allowed to bypass the ancient Roman tradition and at when only 35 years old, while not even a senator, he was elected Consul by an overwhelming majority vote. His political agenda included to undo Sullas reforms as he restored the power of the tribunes lost under Sullas dictatorship. Nevertheless, during fighting Sertorius at Spain, he faced the lack of proper funding, complaining to the senate, consequently implied that gaining military and maintaining political success depends strongly on someones interaction with other bodies, as during a war the senate consents to provisions for the soldiers and the assembly ratifies or annuls treaties and peace. Once in 61 BC he returned victorious and triumphant from the 3rd Mithridadic war, he had already managed to establish himself due to military victory. As for Crassus, he achieved his political influence through bribery since he was very rich and he ensured to put his own people into positions of power eg. Caesar. His military successes include his achievement to put down the Spartacus revolt even though his triumph was stolen by Pompey. Maybe, thats why when he failed to rise constitutionally through military command he alternatively got involved in the indented massacre of the Senate. Contrary, Cicero achieved his results by word (Plutarch) without his involvement in the army as the pen is mightier than the sword. He was from Arpinium, a municipia, and went through the cursus honorum until he became a novus homo with his election as consul. Rhetoric was his tool for politics as he was prominent at the law courts and became famous through the Verres case and for putting down the catelinarian conspiracy. Upon crushing the conspiracy he received the title pater patriae that no one else, not even the most victorious generals had gained and a procession was organised for him, something that they did only for those who had established important military successes. Cicero is the ideal example that plebeians had to counteract the hostility of the nobles in order to achieve political power as it was easier for patricians to gain positions in politics since they ruled by right of birth and their advice was employed in conducting all business due to mos maiorum. In 63 BC, Cicero was the first man to attain the consulship in over 30 years following the advices of commentariolum petitionis supposedly written by his brother Quintus but surely by someone with full understanding of roman politics. It was important for him to cultivate valuable friendships by glad handling the voters and keeping himself constantly in public life in order to overcome the political newness of his name by his reputation as a speaker through campaign promises which appealed to as many voters as possible. Political power was guarantee for Caesar as his success depended on his intimidating, dynamic, opportunist and cunning character. Due to his ambitious and diplomatic nature he managed to come to the limelight and later or secure his dominations by proving his military genius as he aimed to conquer the world as Alexander the Great -his model- did. He used marriage as a political tool, followed the cursus honorum and established in his consulship the monarchy which he planned while only an aedile'(Cicero to Axius). Sulla had predicted his motives phrasing it as in this Caesar you will find many Mariuses. Ruthlessly he participated with Crassus to an intended conspiracy about the massacre of the senators and tried to convince the roman allies to revolt against the senate. Caesar cleverly -and as a Populares- gained the support of the people through his military victories, by passing an agrarian law and establishing bread and games exploiting Bibulus money. Even though he came from an old patrician family he was poor, thus he needed to rely on others. He used Lucceius money to increase his influence and became consul through bribery, corruption and clientelism exerted on voters. Caesar exceptionally good managed to outmanoeuvred his political opponents and establish a consulship of Julius and Caesar'(Suetonius, Divius Julius, 20). This reinforces the sources that suggest that apart from military success illegal ways were also required. It is no coincident that Rome is regarded as a timocracy as bribery and corruption were obvious (commit wrong for payment than do right for nothing-Macer speech) and necessary for political advancement (bribery excused for the sake of commonwealth) as well intermarriage and amicci, which included political alliance with other clans. Such an example of political alliance was the triumvirate formed to promote Caesars, Crassus and Pompeys mutual aims, swearing to oppose all public policies of which any one of them might disapprove (Suetonius, Divius Julius, 19) and smoothing Pompey and Crassus hostile relationship as all 3 of them rose to power through it. In essence it was aimed against the Optimates since they dominated the Senate, the true governor of Rome that one had to overthrow in order to gain absolute power. This had been an uneasy alliance based purely on interests and political convenience and once it outlived its usefulness it collapsed. Moreover the building block of ones political career was the patronage allowing the nobles to maintain their influence and control the elections. Patrons would advance and protect the interests of their clients and in return the clients voted according to their patrons decision in the assembly. It was subservient, nonetheless, this was one of the ways Rome maintained its empire, by controlling its provinces through personal relations and entourages.

UK Interest Rates During the Financial Crash

UK Interest Rates During the Financial Crash Central banks always have responsibility to keep a stable economy which includes stable prices, low inflation rate and confidence in the local economy. The main tool used by central banks for these propose is monetary policy which will influence the interest rate, and the way of conduct it varies from country to country. This essay will look into the Bank of England and explain the transmission of monetary policy and how the policy affected by the credit crunch. The Bank of England gained its independent right to set up interest rate according to the target inflation rate since May 1997. The preferred target inflation rate in the United Kingdom is 2% and the Bank of England sets appropriate interest rate to ensure the real inflation rate is moving towards the target inflation rate in an acceptable time period. However, the fixed target inflation rate does not necessary mean a constant interest rate. An Overview of the change of interest rate in UK banks from 1973 to 2009, from which a fluctuate trend could be observed among the whole period and there was a sharply decrease from nearly 15% to 5% during 1989 to 1993 when the United Kingdom was experiencing an economy recession. After 1993, the interest rate was relatively stable until 2008. However, between 2008 and 2009 the interest rate deeply drops from 5.25% to 0.5% for the recent credit crunch. From the data from the Bank of Englands report, the interest rate decreased at a rate of 1% per month constantly from October 2008 to January 2009 after the Lehman Brothers bankrupt. It is well known that a low interest rate represents a loose monetary policy which is aim to increase the inflation rate and the economy. It may illustrate how the interest rate set by the Bank of England conduct the monetary policy. The official rate set by the Bank of England direct influence the market rates includes the repo rate, bond rate, inner bank borrowing rate and so on. Then the market rate sets the asset prices in the financial market which will in turn affects peoples expectations of the economy. Also, the official rates would give people the signal about how will the market moves. For instance, a decrease in official rate will shows a loose monetary policy to the public and people would expect a rise in the price level and then may increase their domestic consuming demand. In addition, the official rate change will affect the exchange rate directly for it alters the domestic investment rate.(Mishkin, 2006). At the second stage, the official rate indirectly affects the domestic demand and net external demand, which forms the total demand, via the market rates, asset prices, expectations and exchange rate. Then the total demand influences the domestic inflation rate. Finally, the domestic inflation and import prices decide the inflation. For example, as mentioned above, a decrease interest rate will increase the publics domestic demand and also would decrease the exchange rate against foreign currencies which may consequently increase the export demand for the goods will be cheaper for foreign consumers. As a result, the total demand will increase and may eventually raise the price level and lead to an increase in inflation rate. Timing effect is another factor that the Bank of England concerns for the monetary policy. That is to say, the effects of changing interest rate are not instantly but take time to fully function. Some channels may be more sensitive to the change while others may not. The Bank of England estimates that a monetary policy may takes up to 2 years to be fully influence the inflation rate. The past statistic data supports this view that the inflation rate was nearly 2.3% in 2007 and increased to 2.9% in March 2009 during which period a sharp decrease in interest rate could be observed. The reason for this sharp decline of interest rate from 2008 to 2009 is mainly accounts for the credit crunch recently. The credit crunch shows a strong shortage in capital supply and declining quality of borrowers financial health (Mizen, 2008). Also, the credit crunch gives very bad expectation to the public about the economy and the price of real estate was declining relatively. Consequently, investors are lack of motivation to invest for the low earnings due to the declining prices and a high risk for the credit crunch. On the other hand, for the householders may feel less wealth for the decreasing prices and lack of sense of the financial safety, they may reduce the consuming and prefer to deposit in the bank. Both phenomena are not preferable for a growing economy in that the Bank of England cut the rate sharply to increase the supply of capital and wish to encourage the amount of invest and consume to cease the recession. In fact, the GDP growth rate from 2008 to 2009 was only 0.7% and the growth rate from 2007 to 2008 was 3% (Fedec, 2009). The growth in the first quarter in 2009 was even worse, which was 4.1%, that may be the reason for the Bank of England cuts the rate to 0.5%, which was only one tenth compared to the same time last year. As the data shows the inflation rate rose in response to the loose monetary police, the GDP growth rate may not be very optimistic for the pessimistic among the public. References: Bank of England, 2008 â€Å"How Monetary Policy Works†, Bank of England, http://www.bankofengland.co.uk/monetarypolicy/how.htm Bank of England, 2009 â€Å"Base Rate†, Bank of England, http://www.bankofengland.co.uk/statistics/rates/baserate.pdf Bank of England, 2008 â€Å"Monetary Policy Framework†, Bank of England, http://www.bankofengland.co.uk/monetarypolicy/framework.htm Fedec A,2009, â€Å"No End Yet to British Resession†, TradingEconomics, http://www.tradingeconomics.com/Economics/GDP Growth.aspx?Symbol=GBP Mizen P, 2008, â€Å"The Credit Crunch of 2007 2008: A Discussion of the Back ground, Market Reactions, and Policy Responses†, Federal Reserve Bank of St. Louis Review, 90(5). pp.531 67 Mishkin, F.S., Eakins, S.G. 2006, Financial Markets and Institutions, Fifth Edition, Pearson International Edition, pp. 219 244. RateInflation, â€Å"UK Historic Inflation Rate†, RateInflation http://www.rateinflation.com/inflation rate/uk historical inflation rate.php?form=ukir Part B Securitization started from 1970s firstly in the US market and then also trivial in the Europe after the new rules was adopted. It is welcomed by most banks because it brings additional way for banks making profits and it is an off balance sheet activity. However, due to variety risks associated with securitization and the endless re securitization, it may lead to sever financial crises. In fact, this would be the main reason for the Northern Crisis and the recent credit crunch (Mizen, 2008). This essay will first introduce the process of securitization then explain the risks in the process with a special focus on mortgage backed securitization and discuss its effects in the credit crunch. The definition of securitization is quite straightforward: it is â€Å"the process of pooling and repackaging loans into securities that are then sold to investors† (Ergungor, 2003). There are many assets would be securitized such as: mortgages, home equity loans, manufactured housing loans, credit card receivables and so on. By securitization, banks are able to sell those illiquidity assets to different investors. Besides, banks would create derivates by pooling assets together. There are variety types of securitization depending on the backed asset or payment method. For instance, the most popular type of securitization is Mortgage Backed Securitization (MBS), and there are Asset Backed Securitization (ABS), and Collateralized Debt Obligation (CDO). Basically, the progress of mortgage backed securitization creates a mortgage pool and the agency sells shares of the pool to different investors according to their preferences. Then the cash flows from the mortgage passed along to investors (Van, 1998). Agencies usually pooled together mortgage and divide those payments into several parts and develop different cash flows to create different type of securities which may have different maturity or yields, and sell them to investors with different risk attitude. The total sum of cash parts will be equal to the whole. The progress of securitization brings considerable benefits to banks. First of all, as banks are regulated to meet the minimal capital requirement which may reduce profits banks would earn. As a result banks may prefer to engage in securitization which is off balance sheet so that do not require banks to meet the capital requirement and gives a more attractive opportunity for banks earning. On the other side, investors prefer less risky and higher return which could be fulfilled by buying the debts through securitization. It is less risky for it is backed by mortgage and has a higher rate than deposit. Besides, as the Great Depression and bank fails not very long before, investors no longer consider deposit in the bank as a safe heaven (Ergungor, 2003). In this procedure, agencies do not really have cost except transaction costs which will be induced from investors. In addition, if another investor buys a share, he may also securitize it and sell it to others. In that way, one mortgage would be re securitized many times. Consequently, if one mortgage fails to repay, many securities may face the risk of default which to some extend enlarge the risk to the whole financial system. In contrast to default risk, agencies also face repayment risk in the process. To be more specific, for example, if the borrower expects the interest rate would fall then he may repay the debt early to refinance in a lower cost, meanwhile, agency are suppose to produce constant repayment periodically to investors who buy the MBS. As a result, the agency have to reinvest the amount of money repaid early by borrowers and which forces them engage in a reinvestment risk in case the interest rate may fall. Mizen(2008) points out that the credit crunch started from 2007 is very complicated for now there are many financial innovations giving ways to packaging and reselling assets. Then he argues that the main reason for these financial crises is mispricing risk of the products which are mortgage backed securities. Historical events show that the beginning of this credit crunch was a serial of mortgage defaults. Then these defaults bring downgraded subprime related mortgage products which then lead to countrywide mortgage bank losses in the U.S. However, this trend did not stop; it soon spread to European banks which have tight relationship to the U.S. financial markets. It is acknowledged that the Credit crunch of 2007 2008 develops after this the full scale (Mizen, 2008). The amount in billions of dollars of household credit market debt outstanding from 1950 to 2009. It could be seen that the trend of growing was much shaper after 2000 and peaked in 2009 when the approximately $11 trillion is mortgage debt (Bubbles, 2008). It is not hard to imagine that 1% of the total amount of mortgage debt was securitized and only 1% of the securitized debt was re securitized when some of them default, how great the amount of dollars would be involved in. That was what happened in the Credit Crunch, for a trivial subprime mortgage market, financial institutions are tied in a line and the re securitization strength this tie and increase the risk and the price of default. Once one default, the whole will suffer, the globalization also enlarges the scale that will suffer. References: Bubble H,2008, â€Å"A Decade of Slow Growth: Why the United States will Face a Decade of Economic Stagnation and Face a L Shaped Recession. 10 Charts and Pictures as to Why This will Occur.†, http://www.doctorhousingbubble.com/a decade of slow growth why the united states will face a decade of economic stagnation and face a l shaped recession 10 charts and pictures as to why this will occur/ Ergungor E,2003, â€Å"Securitization†, Federal Reserve Bank of Cleveland, August 15, 2008 Mizen P, 2008, â€Å"The Credit Crunch of 2007 2008: A Discussion of the Back ground, Market Reactions, and Policy Responses†, Federal Reserve Bank of St. Louis Review, 90(5). pp.531 67 Van H, James C (1998), Financial Market Rates and Flows, Chapter 13, PP 119. Prentice Hall