Computers Should Not be Teachers :: Teaching Education

Computers Should Not be Teachers Imagine being a one-year-old, sitting in front of a computer on your parent’s lap. The computer, in its lovely electronic voice, says â€Å"D† is for dog. Flashy screens and unfamiliar voices are not going to register as anything more then entertainment for a young child. Is it really necessary to be on a computer at that young of an age learning the information that parents should be teaching? Try to think ahead a decade latter to a college algebra course. The only resources are a computer and a poorly designed math program on compact disc. Confusion arises, you do not understand how to do functions and the computer’s method is just not working. All that is wanted is a straight answer from a real teacher, and the computer cannot possibly offer that. For both the child and the college student hands on learning taught by a human would be more affective. Parents and teachers need to take full responsibility for teaching in all levels of education. Many teachers an d parents in today’s technologically advancing society are changing to a more computerized way of teaching that is less effective and can harm the way students learn. Parents are being told, through the media, that they have a responsibility to begin preparing their children for a future of computers and technology which will advance them onto top schools and high paying jobs. Parent’s fear that without an early start their children will fall behind and never catch up technologically. Parents are accomplishing this by putting their children as young as eight months in front of a computer. Many companies have designed computer programs for children two and under to learn numbers and letters before they can even speak a sentence. Keyboards have even been designed for small hands and that are drool proof. The concept companies are trying to sell is; if parents buy the programs their children will be smarter. Can a developing child really become smarter just by being exposed to a computer at a very early age? In the first few years of development children learn many of the skills that will carry them through the rest of their lives. Some of the most important skills are language and socialization. Children learn to problem solve, find solutions and to be creative at an early age. They also develop and improve motor skills, hand eye coordination, and depth perception, which cannot be taught by any computer.

Abraham and Sarah

Abraham and Sarah The story of Abraham and Sarah is an important one, especially because Abraham is the father (and Sarah the mother) of the Israelite nation. When looked at from a broad point of view, this story of an ancient family and their relationship with God becomes a parable which teaches others to put their trust in God and provides examples of how to live a righteous life in the eyes of this God. When looked at from a narrower point of view, one can examine the motivations and personalities of the individuals this story focuses on.Abraham is born blessed because he is the ancestor of Shem and Sarah shares in this blessing because she is his wife. However, Abraham receives an even greater blessing from God, after the death of his father, when he is promised not only a blessed life, but also a multitude of descendents who will share in his blessing and come to make up God’s chosen people. Though Abraham and Sarah express a deep faith in their God, they show difficultie s in trusting his words, but this lack of trust allows for their relationship with God to be developed through acts by both parties.God intervenes on their behalf, constantly affirming his covenant with Abraham, and Abraham and Sarah consistently act in ways which prove their righteousness and that they are deserving of this great blessing. The development of Abraham and Sarah, through the story of their lives, not only demonstrates the power and emotions of God and the maturation of their relationship with God, but also the maturation of themselves and their faith in God. Abraham is an essential character, not only in the biblical story of his life but, more importantly, in the biblical history of the Israelite nation.However, Abraham was not a flawless person and it is through the choices and actions that he carried out, both right and wrong, that his character can be understood. On one hand, Abraham represents an ideal follower of God, not only is he personally chosen to be bless ed by God but, he also listens obediently and shows a strong concern for the well-being of others. Abraham is initially blessed because he is a descendent of Shem who was blessed by Noah, however, he receives a much greater blessing than the one he was born with at the age of seventy-five.It is at this time that God tells Abraham â€Å"Go from your country, your kindred and your father’s house to the land that I will show you. I will make of you a great nation, and I will bless you and make your name great, so that you will be a blessing. † (Genesis 12. 1-3) Abraham, along with his wife Sarah, his nephew Lot, his slaves, and his possessions, left Haran, where he had settled, and went to the â€Å"land of Canaan. † (Genesis 12. 5) This instance is also the first show of Abraham’s obedience to God.Abraham’s next show of obedience comes after God grants Abraham an even greater blessing. When Abraham is ninety-nine years old, God comes to him with a co venant to make him â€Å"the ancestor of a multitude of nations†¦and kings† and along with this blesses Sarah with the promise of a son and a blessing equal to Abraham’s for her descendents. Because of their blessings, God gives Abram the name Abraham and Sarai the name Sarah and as a sign of his covenant, God asks that Abraham and all the males in his household be circumcised.Abraham â€Å"circumcised the flesh of their foreskins that very day,† once again showing his obedience to God. Abraham’s greatest show of obedience to God comes when God tests Abraham by asking him to sacrifice his only son Isaac as a burnt offering and Abraham sets out to do so the next morning. Abraham, once again, demonstrates exceptional obedience to God, not only proving his character but also his faith, â€Å"for it is Abraham’s actions that gave shape and substantive reality to the God to whom the action was directed.Abraham’s action established his faith as well as the traditions of faith it set in motion. † (Delaney 22) Abraham’s story does more than to present him as thoughtful of God; it also provides examples of Abraham’s thoughtfulness of others. When Abraham hears that his nephew, Lot, has been kidnapped, he quickly set out with three hundred and eighteen trained men to retrieve him. Abraham shows his thoughtfulness of others again when God tells him of his plans to destroy Sodom and Gomorrah, Abraham barters with God in an attempt to save the lives of the people living there.These events and Abraham’s reactions to them show what a considerate person Abraham was which also helps to solidify his worthiness as the ancestor of God’s chosen people. Though Abraham demonstrates an exceptional amount of faith in God, it is not unwavering, however, this occasional lack of faith helps to expand on his character. Twice in his travels, Abraham asks Sarah to pretend to be his sister because he is fearful that he will be killed so that she may be taken as a bride, even though God reminds Abraham that he is safe from harm after the first instance.These events help to remind readers of Abraham’s humanity, he faces normal challenges for someone with his lifestyle including â€Å"the vulnerability of the nomad to the whims of nature on the one hand, and, on the other, his desperate need for the foodstuffs of the settled culture with the implied powerlessness which goes with such dependency. † (White 178-179) When looked at from this perspective, Abraham’s lapses in faith become reasonable, but the choice of the author to include these instances can be explained further.When Adam and Eve ate the fruit of the tree of knowledge of good and evil, they forever changed the thought processes of humankind, and as part of this, â€Å"[Abraham] now lives out of his anticipation of the future. † (White 179) Humans are now aware of evil and Abraham’s fears represe nt this. Through this further examination, it becomes evident why these less proud moments of Abraham’s life are included in his story, because of the way in which these choices help to humanize him and further explain his character.Though Sarah is developed much less than her husband, she is still a pivotal character in both this biblical story and the biblical history of the Israelite nation. Sarah is presented as a strong woman, she shows faith in God and devotion to her duties as a wife and it is through her struggle with motherhood that her character is most developed. Though Sarah is not born blessed, she comes to share in Abraham’s blessing by God for themselves and their descendants, however, the events of Sarah’s life presented in the Bible make her life seem like much more of a struggle than Abraham’s.Twice she risks her well being for the sake of her husband’s fears, even though she is pregnant the second time and it is very possible tha t first time she did not get away without a sexual encounter with the Pharaoh. Her feelings on theses events are not presented, though one can only imagine her own fears in being given, so willingly, as an object for other men. It is important to remember that the connotations of Sarah’s treatment were not what they are today, but it seems that Sarah’s protection from God was not as whole as Abraham’s.The major issue in the development of Sarah’s character is her inability to conceive a child and the struggles she faces because of this. Sarah’s initial solution to her dilemma is to give her slave Hagar to her husband so that she may provide him with children in an indirect manner. This decision causes many problems later in the story but it is important to note the reasoning behind Sarah’s choice, â€Å"legal contracts unearthed at Nuzu make it evident that a childless wife was actually obliged to do what Sarah did, unless she preferred to see her husband choose another wife for himself.She was unlikely to prefer this-it was a far less evil if the supplementary wife would be someone over whom she had some control, that she might keep her superior position in the household. † (Vawter 139) The difficulties Sarah must have faced in making this decision and the added â€Å"slap in the face† that she must have felt from Hagar conceiving after only being with Abraham on one occasion, when she was not able to conceive after ten years is unimaginable for most and demonstrates the true emotional strength that Sarah must have had.Sarah’s challenges affect more than just her, â€Å"Sarah holds Abram responsible for Hagar’s treatment of her, and a rift develops between Sarah and Abram as is evident by the strong language with which she addresses him. Sarah’s first words to her husband are accusatory. She exclaims: ‘May the wrong done to me be upon you. ’† (the word wrong havin g violent connotations) (Jeansonne 20) Though most of Sarah’s life is made difficult by her barrenness, she gets a reprieve from God in her old age.When Sarah is ninety years old, God blesses her with a promise that she will conceive a son and that God will establish a covenant with that child â€Å"as an everlasting covenant for his offspring after him. † (Genesis 17. 19) Both Sarah and Abraham laugh when they hear that Sarah is to conceive at such an old age. This reaction is represented by the name God chooses for their son, Isaac, which translates as â€Å"he laughs. † This laughter is also a good example of how Abraham and Sarah are like every one else, they â€Å"believed the substance of God’s promise but doubted the details. (Vawter 146) Having Isaac is perhaps the greatest accomplishment of Sarah’s life and after giving birth to him, â€Å"Her response is one of joy an personal triumph†¦Her words imply that no one will again be able to deride her for being childless, but they also indicate that she recognizes the incredible reality she has conceived and given birth. † (Jeansonne 27) The difficulties Sarah has faced throughout her life with her inability to conceive in a time when bearing children was the main purpose of a wife, were finally over, at a time in her life when she had completely given up on any hopes of it.This fulfillment of Sarah’s wishes is only made better by the fact that her son has a blessing from God for a good life and important descendants. When Sarah gave birth to Isaac she became not just a mother to him, but also a mother to the nation of God’s chosen people. With the birth of Isaac, Sarah gains another thing that is important to her; she regains her power in her household. With this power, Sarah chooses to make Hagar and Ishmael leave, â€Å"Cast out this slave woman with her son; for the son of this slave woman shall not inherit along with my son Isaac. † (Genesis 21. 0) Sarah is not mentioned again after this until her death at age one hundred twenty-seven, However, â€Å"although Sarah will no longer figure in Abraham’s life, her death prompts him to procure an important title to the land†¦Although all of the land of Canaan was promised to Abraham by God, this is the first instance in Genesis where Abraham has legal possession of a portion of it. Sarah’s death plays a genuine part in Abraham’s procurement of this portion of the covenantal promise. † (Jeansonne 29) Abraham and Sarah are the father and mother of God’s chosen people, a title that can be held by only two people in the history of mankind.Their story serves as an example and a reference to God’s followers and their descendants. Though Abraham and Sarah are presented as having lived a righteous life in the eyes of their God, they are, by no means, presented as flawless and it is through further examination of their flaws that they can be understood more completely. Abraham and Sarah were not divine and perfect beings, they were two human beings that faced many difficulties, had many fears, and struggled to find happiness.The sense of normalcy about Abraham and Sarah does more than just allow for an expansion of their character; it provides a realistic example to other followers of this God. This story shows that a blessing by God does not mean a life without difficulty and that God is watching out for his followers, even when it may not seem that way. The story of Abraham shows others to put their faith in God, and he will provide, and no matter how precarious the situation seems, God is watching over those whom he has promised to look out for.The story of Sarah shows others that â€Å"good things come to those who wait,† and to never give up on God, no matter how things may seem, God can always execute his plans. Their story represents the beginnings of the Israelite nation and is a history for those who believe in it, but it transcends the historical as a parable for others who wish to follow the example that Abraham and Sarah have provided so that they may live a righteous life in the eyes of their God. Bibliography 1. Delaney, Carol. Abraham on Trial. Princeton, NJ: Princeton University Press, 1998.This book addresses the instance of Abraham’s near sacrifice of Isaac by examining a case where a man sacrificed his child â€Å"because God told him to† and further exploring the implications of Abraham’s actions. 2. Jeansonne, Sharon. The Women of Genesis: From Sarah to Potiphar's Wife. Minneapolis, MN: Augsburg Fortress, 1990. This book explores the stories of the women in the Bible and looks at their difficulties, their subjugation, their triumphs, and the effect they had on the stories they are featured in. 3. The New Oxford Annotated Bible. Ed.. Michael D. Coogan. New York: Oxford University Press, 2007.The annotations found in this Bible help to ex pand upon the stories within it, explaining important facts lost in translation and details that may not be directly evident. 4. Vawter, Bruce. A Path Through Genesis. 7. New York: Sheed & Ward, Inc. , 1967. This book looks at Genesis with great detail, explaining characters, events, and language with historical facts and theological insights. 5. White, Hugh. Narration and Discourse in the Book of Genesis. New York: Cambridge University Press, 1991. This book examines the dialogue found in Genesis in great detail, explaining the connotations and meanings of language used.

Kwality Walls vs Dinshaw

MANAGEMENT THESIS ON â€Å"FACTORS INFLUENCING TO PURCHASE KWALITY WALLS ICE CREAM OVER DINSHAW`S IRRESPECTIVE OF DEMOGRAPHIC PROFILE IN THE ROURKELA† By (PRANAB MISHRA) E-No. 0801215708 (INC Rourkela) T ABLE OF CONTENTS 1. Acknowledgements. 2. Introduction a. Objectives. b. Limitations. 3. Research Methodology. 4. Findings. 5. Conclusions. 6. Appendices. 7. References. ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and this work is not different. I am thankful to my faculty Supervisor Mr. C. P. Giri for supporting me and guiding me throughout the project. This report would not have been possible without her help.I am equally thankful to the Principal, INC Rourkela, Mr. D. P. Das for encouraging me and inspiring me to do my project with full dedication. PRANAB MISHRA INTRODUCTION HISTORY OF ICE CREAM Ice Cream is the most famous delicacy all over the world. People of all ages love ice cream and frequently enjoy it. Here are some amazing facts about ice cream: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Nero (37-68 A. D. ), The Roman Emperor, is said to have eaten a sort of water-ice. The Chinese claim that they have been making and consuming Ice Cream since ages. Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream recipes back with him to Venice.These were then introduced to the French by Italian chefs retinue of Catherine de? Medici when she married Henri II of France. Royal Ice Cellars were built in Mesopotamia in around 2000 B. C. These were used to cool wines and foods During the late 1600s, The French King Louis XIV was known to have feasts with colored water-ice and liqueurs. Nicholas Lemery’s Recueil de curiositez rares et nouvelles de plus admirables effets de la nature, published in 1674, contained the first recipe for flavored ices. The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson. During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights. The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due its texture and lightness. During the St. Louis World’s Fair in 1904, cones were used for the first time to serve Ice Cream. A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture. Toda y, it is popularly known as the ‘Softy’ ice cream. †¢ In the 1980s, the older, thicker ice creams made a comeback and were referred to as ‘Premium’ Ice Creams. Basically the ice-cream business comes under FMCG sector.In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18. 1 bn. Ice-Cream segment of FMCG:Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs. 20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India.Now a day, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India. As the demand of Ice-cream is increasing in India but the market of Ice-cream is not as much as it’s share in US and some other foreign countries. According to the survey of Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0. 2 which is US $49 in USA and US $33 in Germany. We can see it in the following table:TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM (IN US $):-As given in the above table, the per capita consumption of Ice-cream in India is only US $0. 2 which is much smaller than the same in USA, but the main thing is the increasing opportunities for Ice-cream trade. MAJOR FACTORS:1. The broad market of semi urban market. 2. Least no. of competition. 3. Increase in consumption level of people. 4. Favorable climate for ice-cream in India. 5. GDP growth and growth in per capita income. We can get all the datas regarding the per capita incoma of India from the following table:TABLE 2:- PER CAP ITA INCOME OF INDIA SINCE 2000 As given in the table, the GDP of India is increasing in the last 5 years.It has brought a remarkable change in the spending habits of consumers; it has moved the consumer’s preferences from economic to premium products. In those days, people unhasitantly wants to spend money on good and quality products. It has been a gain for food and beverage industry. As the result the ice cream industry is also improving and it develops at an increasing rate. THE THREE STAGES IN CONSUMPTION PROCESS OF ICECREAM Pre-purchase:- Brand image, Health issues, suitability Brand image of the ice cream – The consumer considers the kind of image the brand that he is going to purchase depicts.It has to suit certain status symbol, quality and any other personal brand requirements that the consumer may have. It is important that the brand maintains good will, satisfactory to the consumer Health Issue to ice creams relating-The modern consumer is highly health cons cious and is becoming aware of the rising health issues and its impacts. It is important that the brand satisfies this need of the consumers and ensures health related gains rather than loss. About which we will be discussing further in this report. Suitability – The product should suit the taste, flavor and ingredients that is in line with the consumer needs and wants.Purchase:-Price, Environment, Service Price of ice cream -Price should be affordable and the product should provide money’s worth in terms of quality, quantity and consumer satisfaction. as kids also form a main segment of our section a proper care should be given as far as pricing is concerned. Environment-The environment should be such that the consumer wants to stay there and spent some quality and quantity time. Service- The service should be fast so that the customer waiting time should be less and leads to their satisfaction and results in formation of good brand image. Post-purchase:- Quality, Sat isfaction, Store experienceQuality of ice cream – the quality of the ice cream delivered certainly plays a vital role in determining whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product. Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering various factors as mentioned above and then finally arriving at a conclusion saying whether he is satisfied or not from the product.OBJECTIVES †¢ Explore the mindset of the consumer towards ice-cream. †¢ Understanding the buying behavior and thinking about Kwality Walls and Dinshaw`s ice cream. †¢ Find out the preference of the consumer regarding the two brands. †¢ Investigate the purchase of Kwality Walls over Dinshaw`s ice cream irrespective of demographic structure in Rourkela city. †¢ Have comparative study of value of products of both the brands. †¢ Determine the customer awareness regarding both the brands. LIMITATIONS †¢ Since ice-cream being an entertainment retailers are not able to highlight the exact attributes. Convenience sampling used here has its own limitations. †¢ There have been some inaccuracies due to non – cooperative and rude behavior of the respondents. †¢ Due to unavailability of accurate secondary data, my reliance was made on the primary data. †¢ When I interviewed children and teenagers, sometimes they use to give answers under the influence of their parents or elders. †¢ Dinshaw`s ice cream has no homepage. †¢ Few outlets for Kwality Wall`s ice cream. RESEARCH METHOD SAMPLING METHOD Convenience sampling was used by the researcher because it is easy and cheap to collect data.Moreover the population size was very large to cover so it was best to use convenience sampling. DATA COLLECTION Both Primary as well as Secondary Research Method has been included for preparing this final report. PRIMARY SOURCE †¢ Observation †¢ Personal Interviews OBSERVATIONS – It is the methods of nothing and recording information without asking specific question from the respondents. The advantage of this method is that it is highly effective to provide information asked for. PERSONAL INTERVIEWS – In this method I asks the question from the performa in the order questions are listed and record the replies.SECONDARY SOURCE †¢ Google search engine. †¢ Other web links. COMPANY PROFILE KWALITY ICE CREAM Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing industry and in 1956 became the first company in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry exploded in India, in 1995 Kwality Group joined hands with Hindustan Lever Limited and then there was no looking back. The In dian consumer market was introduced to â€Å"KWALITY WALLS† – the result of a collaboration between global brand Walls and the leading Indian ice-cream brand Kwality.Though the two giants eventually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand – it is the ice-cream associated with the Indian summer; it’s the first choice in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food value. PRODUCT PROFILE Type Selection Tiramisu Nochiola Caramel Crunch Cookies n Cream Fruit n Nut Mocha Brownie Fudge Paddle Pop Black Grape Jelly Candy Cake XplosionChoco Berry Nova Choco Vanilla Feast Chocobar, Chocolate, Almond Fudge, Fruit n Nut, Moo Stick Sandwich Multi Cornetto Snackers Filrty Strawberry Choco Fudge Butte r Scotch Italian Gelato DINSHAW’S ICE CREAM INCEPTION Early 1930s: Two enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy business in Gittikhadan, on the outskirts of Nagpur. Their obsession with quality and transparent business practices, brought prosperity and confidence to the young businessmen. When opportunity knocked in the form of an Englishman who suggested that they try manufacturing ice cream, the idea was readily translated into reality. DINSHAW’S ICE CREAM† was born in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL GROWTH An alien concept, ice cream eating was considered a luxury, which could only be indulged in, on very special days during the sweltering heat of Nagpur’s grueling summer. The conviction of their ultimate success, and the vision of these young entrepreneurs, far outweighed the difficulties of running a purely seasonal business with its vagaries of demand . By mid forties, Nagpurâ₠¬â„¢s gentry had extended ice cream eating into the winter and the name DINSHAW’S had become synonymous with the ice cream in Nagpur.THE SECOND GENERATION GROWTH: SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august fathers. Burning with the same zeal to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out for wider horizons in 1981. With an investment of just Rs. 5 Lakhs, a small factory came up to replace the cattle pounds. The dairy business gracefully gave way to its prospering offspring, the ice-cream business. The magic of† â€Å"DINSHAW’S goodwill spawned a net work of enthusiastic dealer-franchises all over central India, where DINSHAW’S enjoy near monopoly even today.Success breeds Success. The sound business principles of the founders, which gave them their initial success, became the foundation of DINSHAW’S business edifice. Quality consciousness went beyond the quality of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAW’S was known in central India as not only the company, which made the best ice creams, but also the company that built best relations. Persistent efforts from prospective distributors and dealers of other areas and greater demand for varieties from existing areas forced DINSHAW’S to expand its manufacturing capacities.Imported continuous freezers expand plants and storage facilities wide with market demand. By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand than by design. Consumer appreciation for its products and for its credo of â€Å"VALUE FOR MONEY† forced continuous expansion and modernization of manufacturing capacities which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing difficulty in getting regular supplies of good quality to need its ever-increasing needs.The obstacles were turned into an opportunity to diversify into Diary business. The firm had turned full circle by coming back to its parent business of Diary which today has a capacity to process and pouch 1lac liters of Milk per day. The citizens of Nagpur who were dependent only on milk supplied by Government Milk Scheme and local vendors welcomed the supply of standardized quality milk and DINSHAW’S became the first branded milk to be sold in Nagpur. Being a responsible corporate citizen and being aware of the needs of protecting its environment, DINSHAW’S have invested more than Rs. 0 lakhs in an Effluent Treatment Plant, which is a model for any industry of its size. As in all other areas, Dinshaw’s foray in Bombay has been on a low key. DINSHAW’S have been able to grow in the face of competition from national and multinational giants of the industry because of the inherent strength of its products, policies and people. PRODUCT PROFILE Type Cups Fundae Strawberry Vanilla Big Cups Kesar pista Choco chips Kaju Kismis Butter Scotch Mango Pista Strawberry Vanilla Bars Ice Lolies Heart Beat Tripple Treat Champ Choco bar Choco bar Kulfi Take Home PacksFamily Tubs Anjir Badam Mocha Almond Banana Split Kesar Kamaal King Alphanso Fruit Overload Choco Chips Butter Scotch Pineapple Supreme Smart Packs Smart Raspberry Smart Mango Tago Family Packs Vanilla Strawberry Pista Party Packs Kesar Pista Butter Scotch 3 in 1 Strawberry Vanilla Log Lamour Club Pack Novelties Sundaes Maha Sundae Butter Scotch Mocha Almond Fruity Fundae Novelties Cassatta Flora Kulfi Yorker Cones Carnival Butter Scotch Choco chips Orange city Badam Roasted ANALYSING AND INTERPRETETION Credit period Company Kwality Walls Dinshaw’s †¢ Days 5-6 days 7 daysThe credit period given by Dinshaw`s is 7 days as compared to Kwality Walls which is providing credit period of 5-6 days. Complain Company Kwality Walls Di nshaw’s Major complaint Delivery time is high Poor service during peak season Rating ** ** Rating levels **** 100% satisfied *** More than 80% ** More than 60 % * Below 60% †¢ It was observed that the dealers are complaining. †¢ 4 star systems is used to find the satisfaction level. Margin structure Brand`s Name Kwality Walls Dinshaws Margin to Distributor 8% 10% †¢ Margin to Retailer 22% 25. 50% Dinshaws is giving more margin than Kwality Walls. Market share (Product wise)Product Strawberry Chocolate Mango Vanilla Others †¢ Percentage 30% 18% 18% 14% 20% Even after the entry so many differentiated product ranges Strawberry is still ruling the market. Importance of Attributes Attributes Taste Price Company Image Advertisement †¢ Conscious 39% 44% 6. 5% 10% It is observed that the people in Rourkela city are more conscious about Price than Taste. These are the four factors which affects the buyers’ decision process. CS ON UMP IO O IC -C E T N F E R AM TEE NAGE R CHILD ADULT OLDPE ON RS Data 41% regarding different consumer’s choice 23% 21% 15% TE ENAG R E CHILD ADULT OLDPERSONThe above graph is showing the demand of ice-cream among the different age level of consumers. As per above data chart, the consumption of ice-cream is more among the teenagers. Due to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of total consumption of ice-cream is done by teenagers. Children are second most demandable consumer for ice-cream. In the other sense we can say that the children are the way to turn a person’s mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-cream is done by children.From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons etc. the 21% of total consumption of ice-cream is made by adult persons. There are some flavors of ice-crea m like strawberry, chocolate etc are most preferred by old peoples. 15% of total consumption is done by old persons. Quality COMPARE QUALITY OF BOTH ICE-CREAM COMPANY PRODUCT AWARENESS All people are known about dinshaws ice-cream. Market Share (Kwality walls vs. Dinshaws) The following table shows the market share of each company in Nasik ice-cream market. CompanyKwality Walls Percentage 9% Dinshaws 23% Dinshaws ice-cream share is 23% in Rourkela ice cream market. dinshaws ice-cream has also exclusive parlors. LITERATURE REVIEW Today Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy and above all they need Quality According to the report of Sumit Kukreja, a management trainee from Amity University, food and beverages are the one of the largest growing trade in FMCG sector and ice-cream is the pathfinder of this trade.The continues grow in the demand of i ce-cream in India is showing the great opportunity in future. Motilal Oshwal, a marketing research company has been reported that the growth rate of icecream in India is steady but it increasing in the future. Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of pack-aged goods' labels containing nutritional, information compared to two years ago which was only 59 per cent. India is the largest milk producer in the world, yet only around 15 per cent of the milk is processed. The organized liquid milk business is in its infancy and also has large long-term growth potential.Even investment opportunities exist in value-added products like desserts, puddings etc. According to CMIE Data, Aggregate sale of this industry is expected to increase by 19. 2 per cent during the December 2009 quarter. FINDINGS 1. The basic reason of buying that brand most of the answers were quality, availability, packaging and the decor of the store. 2. Consumers preferring DINSHAW`S and KWA LITY WALLS were a bit price conscious though but they agreed that they do look for more quality and taste. 3. The advertisements and offers do influence consumers purchase behavior regarding ice cream. 4.The basic needs that consumers want to fulfill through an ice cream are taste and quality. And that without providing taste it is not possible to sell a product like ice cream. 5. Any ice cream brand in the town should have innovative packaging, more flavors, availability, natural elements etc. to cater to their unfulfilled needs. 6. There is lack of Sales Promotional Activities i. e. free tattoo, extra weight, toys, quiz contest etc. 7. Some of retailers places both brands according to consciousness and demand of customer 8. Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is better than Kwality walls ice cream. 10. Dinshaws ice-cream has different variety of ice-cream. They have provide d many packs such as select & premium. These two have provided the customer to choose a pack of his choice. CONCLUSIONS 1) The response regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream; research shows that an average Indian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign. ) Taste and price are the two main attributes that people feel important for the purchase of ice-cream. 4) During survey it was found that Kwality Walls has less visibility, which has capability to retain image in consumers mind. So it is very necessary to increase it. 5) Rourkela has lots of nearby places for picnic, which remains overcrowded on weekends, so more mobile vans should be added to increase the sales. 6) Some of the innovative ideas should be made for the high selling retailers. Such as forming the club and giving them special packages which will encourage the dealers. ) To attrac t youths, sponsorship programs needs to be taken. 8) The rates of all the companies are generally equal. But special item of ice-cream’s rates are different. Such as party packs, family packs, novelty & other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, Small Cups & Large Cups. 9) Finally I would like to conclude that as far as Rourkela city is concerned people purchase more of Dinshaws ice cream instead of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much importance does price play in your choice of brand of ice cream? 4. To what extent do the advertisements and offers influence your purchase? 5. What is the only thing that an ice cream must have according to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU KEEP THE ICE-CREAM? A) YES__ B) NO_ _ 2. WHICH IS YOUR LARGEST SELLING ICE-CREAM BRAND? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?A) PREMIUM __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR? A) STRONGLY SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) LOWER SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? ATTRIBUTE POOR AVERAGE GOOD EXCELLENT PRICE SWEETNESS PACKAGING SCHEMES AVAILABILITY 6. SUGGESSIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. REFERENCES http://www. kwalitywalls. in/hoic. htm http://www. kwalitywalls. in/freezer. htm http://www. hul. co. in/brands/kwality_walls. asp http://www. scribed. com http://www. google. com

Six Easy Ways to Re-use Your Story Ideas

Six Easy Ways to Re-use Your Story Ideas If you believe all my published stories, Ive done everything from stitching on a shirt button to jumping off a cliff while tied to another human being. I may not have been born with such a multitude of talents as hitting the bulls-eye on a dart board, winning swimming competitions, and staging childrens theatre, but I have been blessed with a quirky imagination and a flair for language. These Ive put to good use 1. Vary the audience Target readers of different profiles, like teenagers, working mothers, or retired grandparents, 2. Vary the subject Target readers of different niche fields Character tries to learn a new skill encounters challenges - is offered help This template can work in nearly all scenarios, whether the skill is sailing a ship or baking a cake. Each new story thus created will fit with a magazine catering to that particular market, viz. sailors or bakers. Offshoots of this can be exploited, too. For example, 3. Vary the setting Mundane story lines can be enriched with the addition of uncommon locales and elaborate back-stories of each character. So even if the essential plot is good-boy-overcomes-scary-villain, a light-fantastic childrens setting can make it a Harry Potter, a complex interweave of fantasy worlds can turn it into a Lord of the Rings, an everyday urban setting in ye olde England can turn it into Richmal Cromptons William, and a science fiction setting can morph it into a Star Wars. Similarly, a different approach can turn a rags-to-riches story from an Oliver Twist into a Charlie and The Chocolate Factory. Revived tales from Aesops Fables, cultural mythlore, even the Bible can serve for inspiration. 4. Vary the region Tie in larger national journalistic stories to a smaller region 5. Vary the format Short story, essay, memoir, poem, cartoon, infographic, audio podcast, interview QA, blog post, bullet-point list you get the idea! Diversify your media. 6. Vary the frequency A newsy story about finding the right childcare is as valid two years from now as it is today. Evergreen stories, for example those around Christmas gift ideas or Independence Day celebrations, can be reprinted endlessly. Think fresh slant, timeless topics, and age-old problems. Recycling story ideas eliminates the effort required to start from scratch. As long as you steer away from plagiarism, it can be lucrative and a great re-turn on investment!

Cause and Effect Essay on Technology

Cause and Effect Essay on Technology Cause and Effect Essay on Technology Technology has been part of mans development since the first man took up a dried husk to scoop up water. Over the millenniums technology developed from using stones as rudimentary tools to such developments as sending men to the moon, or probes into our galaxy and beyond. The debate has long raged as to whether technology is the cause or the effect of situations. Water technology, which is vital to mans existence, is an example that mans need drives technology. Early man simply lived beside Lakes Rivers or streams. Their numbers were small and the supply immense renewed every rainy season. In Egypt, the Nile flooded every year depositing silt. However, to grow crops it was necessary to develop technology. This was the cause or reason for their effort. They had this fertile soil, a mighty river of fresh water, but to farm they needed to bring water from the river to the fields. They soon developed a system of canals, and buckets mounted on frames to lift water from the river into the canals. The effects were staggering. Not only did they feed themselves, soon they became the breadbasket of the known world. This had further effect in that it caused businesses to develop, trade in many imports and wealth to pay for it. Finally, it paid for further technological development in areas such as military power. In Europe as populations grew and formed towns water supply was a critical issue. The need for water began to drive technological development. Most these towns started next to a water supply, but as numbers grew, there was not enough. An example was Rome. The city was built on the Tiber River, which met the need. However, as the city grew the Tiber was not sufficient. Distances from the river grew, and pollution from human waste contaminated it. Technology was called for to solve the problem. Roman engineers came up with technology to solve it. Aqueducts were built running from the mountains where there was abundant fresh water. Pumps were designed to lift water, and to push it. Soon Rome was fed with clean water via these aqueducts, some of which survive until today. The effects were many. First, the city could grow unhindered by water restrictions. Rome became the centre of a 1000-year empire, had flush toilets, running water for baths, and fountains throughout the city. After the empire collapsed, it was for the next 1000 years the centre of religious and political power in Europe. In the colonization of the United States the small villages, who drew water from the river they were built beside began to grow. One of the reasons was the waves of new immigrants coming to settle. Villages grew to become towns and cities. Water was essential and new technologies were needed as mega cities emerged. Without water, New York or Los Angeles would not exist and without technology, there would be no water. There are 3.8 million people live in this desert like area and city. Their water comes from other states via aqueducts. The Hoover Dam was built on the Colorado River in Nevada, and water channeled from there to California. The Hoover dam was a technological miracle. Its effect is to supply the mega Californian city Los Angeles with water, and the powerful Californian economy. Without it, Los Angeles could not exist. Water technology is the cause that we have our great mega cities and their wonderful contributions to our societies. Tips for writing this cause and effect essay: To write a cause and effect essay, you need to select an event that resulted in various effects. Explain what the event was, and why it happened. You may need to narrow a broad topic. Do this by choosing a category that interests you. Do your research and once you have gathered your material analyze it. Divide it into two sections, the cause and effect. Create a simple thesis statement and the start by introducing the cause. Once you have clearly explained it, then start to explain the effects in a logical manner. Wrap it up with a simple summary of your points. Hire an essay writer online at and have your cause and effect paper written from scratch. High-quality custom essay writing with on-time delivery.

The Freelance Writing Course Closes Tonight

The Freelance Writing Course Closes Tonight The Freelance Writing Course Closes Tonight The Freelance Writing Course Closes Tonight By Daniel Scocco Well be closing the doors of the DWT Freelance Writing Course this Friday, September 30, at midnight (GMT). Thats within 12 hours, so if you were planning to join, well, do it now! As we mentioned before the course is a 6-week program aimed at people who want to get started making money freelance writing online. You’ll get in-depth lessons on everything you need to know, plus an exclusive forum where you can get all your questions answered. We’ve got a 60-day money back guarantee: you can take the whole course and, if you decide it wasn’t right for you, just let us know and we’ll give you a no-hassle refund. Ah, you can keep the bonuses, even if you ask for a refund! Heres what one of our past students said about it: I find that your course gave complete value for money, which very seldom happens elsewhere. The technical tips were great, necessary and very helpful, of course. What I liked most however, is that although I had a lot of questions, very few I had to actually raise myself because other people (not the same ones each time) raised them first at the private forums. This caused me to realize that there were many other would-be writers in the same position that I was in: wanting to write, hoping to make a living from writing but not sure how to go about it. (Samuel Lewis, United States) What are you waiting for? Click here to read all the details and join us!. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Arrive To vs. Arrive AtThe Six Spellings of "Long E"How to Style Legislative Terms

Rawls thinking Essay Example | Topics and Well Written Essays - 750 words

Rawls thinking - Essay Example This kind of utopianism is not especially useful in the international scheme. Utopianism is unrealistic. It supposes that a perfect world can be created by men and that is one of our goals on Earth. E. H. Carr, for example, is a realist: he believes the world is not perfectible and that efforts to do so will end in failure and sometime calamity (Copleston, 99). The political system contains too many variables for any person or group to control. The League of Nations is a good example of this. The problems of the world are not the creation of any one person or group and so they cannot be tackled head on. Utopianism is a dead end and Rawls version of it is also a dead end. In a sense Rawls opinion of international relations is a continuation of Rousseaus (Rawls, 224). To fully understand this with must go back more than 200 years into the past. The Enlightenment was a remarkable time in human history. For many years, humans had lived in an intellectual or cultural â€Å"dark ages† where very little changed and people were wedded to their superstitions. Centuries went by and nothing really progressed. Instead of testing the world around them they simply accepted what clergymen or monarchs told them was true and left it at that. They didn’t test their limits; they just read old books and believed the facts in them. But this state of affairs could not last forever. There is an impulse, a curiosity, in humans that seeks sensible explanations. In the 17th century the Enlightenment began. Motivated by trade, the printing press, and a number of very significant intellectual leaders, this period of history saw a lot of the superstitions that gui ded people’s lives beaten back. Thinkers like Diderot, Voltaire, Adam Smith, and Thomas Jefferson revolutionized the way we think about the world and our place in it (Sahakian, 87). Scientific innovation was also telling us more and more about our world, was